Title | GET THE NATIVE TONGUE |
Brand | KOREA UNIVERSITY |
Product / Service | INSTITUTE OF FOREIGN LANGUAGES |
Category | B03. Best use of Ambient Advertising: Small Scale Special Solutions |
Entrant | DIAMOND OGILVY Seoul, KOREA |
Entrant Company: | DIAMOND OGILVY Seoul, KOREA |
Advertising Agency: | DIAMOND OGILVY Seoul, KOREA |
Credits | |
Chief Creative Officer | Wain Choi |
Creative Director | Kyoungju Lee |
Copywriter | Yujean Bahk/Howard Han |
Art Director | Dabok Kim/Jihye Kim |
Illustrator | CG Park |
In order to promote intensive foreign language courses at Korea University, we have designed a poster with foreigner's tongue flier attached. The tongue-like fliers contain catch phrase like "Get the native tongue" along with contact information of the institute. When pulling out the flier, students can visualize themselves speaking in fluent tongue just like the native speakers. This as can convey that message to the students and the institute will be remembered as an optimum place to improve their language skills.