GET THE NATIVE TONGUE

TitleGET THE NATIVE TONGUE
BrandKOREA UNIVERSITY
Product / ServiceINSTITUTE OF FOREIGN LANGUAGES
CategoryB03. Best use of Ambient Advertising: Small Scale Special Solutions
EntrantDIAMOND OGILVY Seoul, KOREA
Entrant Company:DIAMOND OGILVY Seoul, KOREA
Advertising Agency:DIAMOND OGILVY Seoul, KOREA

Credits

Chief Creative OfficerWain Choi
Creative DirectorKyoungju Lee
CopywriterYujean Bahk/Howard Han
Art DirectorDabok Kim/Jihye Kim
IllustratorCG Park

Execution

In order to promote intensive foreign language courses at Korea University, we have designed a poster with foreigner's tongue flier attached. The tongue-like fliers contain catch phrase like "Get the native tongue" along with contact information of the institute. When pulling out the flier, students can visualize themselves speaking in fluent tongue just like the native speakers. This as can convey that message to the students and the institute will be remembered as an optimum place to improve their language skills.