| Title | HANDWRITTEN NEWSPAPER |
| Brand | SCHWAN-STABILO MARKETING |
| Product / Service | STABILO MARATHON PEN |
| Category | B03. Best use of Ambient Advertising: Small Scale Special Solutions |
| Entrant | NAGA DDB/RAPP MALAYSIA SELANGOR, MALAYSIA |
| Entrant Company: | NAGA DDB/RAPP MALAYSIA SELANGOR, MALAYSIA |
| Advertising Agency: | NAGA DDB/RAPP MALAYSIA SELANGOR, MALAYSIA |
Credits | |
| Executive Creative Director | Ted Lim |
| Creative Director | Alvin Teoh |
| Copywriter | Grenville Francis/Ted Lim |
| Advertiser's Supervisor | Christine Wong |
| Account Manager | Sue Lee |
| Account Supervisor | Chit Quah |
| Art Director | Wong Shu Kor |
| Illustrator | Foo Song Pe |
The agency produced a handwritten free newspaper. Everything – the news, the editorials, the pictures and ads – everything was rendered in pen before printing, thus demonstrating the longevity of Stabilo’s Marathon Pen.