BIKE CLOCK

The Flash Media Player is required to view this content.
TitleBIKE CLOCK
BrandPIZZA HUT
Product / ServicePIZZA
CategoryB03. Best use of Ambient Advertising: Small Scale Special Solutions
EntrantBBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES
Entrant Company:BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES
Advertising Agency:BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City, THE PHILIPPINES

Credits

Chief Creative OfficerDavid Guerrero
Executive Creative DirectorDavid Guerrero/Simon Welsh/Joel Limchoc
Creative DirectorBrandie Tan/Tin Sanchez
CopywriterRey Tiempo
Advertiser's SupervisorElaine V. Guzman
Account ManagerShirley Gadia
Account SupervisorOmbet Traspe
ProducerAl Salvador
Art DirectorGary Amante
PhotographerMarlon Balangon

Execution

A large digital countdown clock was installed on the back of Pizza Hut delivery bikes to dramatize their on-time delivery promise. Passersby bear witness as the riders literally beat the 30-minute time limit to their destination.