OCTOPUS

TitleOCTOPUS
BrandENGRO FOODS
Product / ServiceOWSUM FLAVOURED MILK
CategoryA01. Food Products
EntrantADCOM Karachi, PAKISTAN
Entrant Company:ADCOM Karachi, PAKISTAN
Advertising Agency:ADCOM Karachi, PAKISTAN

Credits

Chief Creative OfficerAdnan Syed
Creative DirectorZehra Zaidi
Advertiser's SupervisorAnsareen Shaban
Account SupervisorMustafa Hanif
Art DirectorRahat Khan
IllustratorMushtaq Khan
Other CreditsSharjeel Ahmed/Nazim Maroof

English Translation of Main Headlines

The challenge was to create a flavoured milk brand for children that appealed to their imagination while fulfilling the nutrition and health concerns of their mothers. Three flavours, three imaginary worlds: Chocolate is Outer-Space; Mango is an underwater experience; Strawberry is an amusement park. Campaign execution was mainly 'outdoor' & therefore had to be extremely distinctive. Elements from each flavours’ own brand-world were shown carrying off the pack. Billboards were placed strategically close to major schools in the city, and the vibrant graphics captured the attention and imagination of kids each morning on their way to school.