| Title | BRICK |
| Brand | DKSH MALAYSIA |
| Product / Service | LEGO |
| Category | B05. Best use of Ambient Advertising: Stunts & Live Advertising |
| Entrant | BBDO/PROXIMITY MALAYSIA Kuala Lumpur, MALAYSIA |
| Entrant Company: | BBDO/PROXIMITY MALAYSIA Kuala Lumpur, MALAYSIA |
| Advertising Agency: | BBDO/PROXIMITY MALAYSIA Kuala Lumpur, MALAYSIA |
Credits | |
| Chief Creative Officer | Ronald Ng |
| Executive Creative Director | Mun |
| Copywriter | Collin Yeoh |
| Art Director | Pebble Goh/Raylin Valles |
| Other Credits | Print Producer: Dickson Teh |
We used a building crane in a highly visible construction area as a 'billboard' for Lego.