| Title | POWERFUL FAN |
| Brand | MIDEA HOME APPLIANCE & ELECTRONICS |
| Product / Service | MIDEA ELECTRIC FAN |
| Category | B02. Best use of Ambient Advertising: Special Build |
| Entrant | FIRSTELL COMMUNICATIONS SHANGHAI, CHINA |
| Entrant Company: | FIRSTELL COMMUNICATIONS SHANGHAI, CHINA |
| Advertising Agency: | FIRSTELL COMMUNICATIONS SHANGHAI, CHINA |
Credits | |
| Chief Creative Officer | Murphy Chou |
| Creative Director | Murphy Chou/Mulder Shen |
| Copywriter | Murphy Chou |
| Advertiser's Supervisor | Suki Su |
| Account Supervisor | Vincent Zhou |
| Art Director | Mulder Shen/Eric Zhu/Zoe Zhao |
The well-known Shanghai Haitong Building is marked with its wave design on the top. Our outdoor advertisement is placed outside the building, opposite to Shanghai Haitong. It looks like the powerful gust from a Midea electric fan has caused the wave design.