| Title | BUILDING NEW WORLDS WITH PRECISION PARTS |
| Brand | MORI SEIKI |
| Product / Service | MACHINE TOOLS MANUFACTURER |
| Category | A15. Corporate Image |
| Entrant | DENTSU KANSAI Osaka, JAPAN |
| Entrant Company: | DENTSU KANSAI Osaka, JAPAN |
| Advertising Agency: | DENTSU KANSAI Osaka, JAPAN |
Credits | |
| Executive Creative Director | Ryoji Yamamoto |
| Creative Director | Tatsuya Tsujinaka |
| Copywriter | Masahiro Okamoto |
| Producer | Kazutoshi Igarashi/Manami Itou |
| Art Director | Daisuke Takagi/Takehiro Ogaki |
| Photographer | Kaz Koyama |
| Other Credits | Designers: Teppei Yamaguchi/Art: Chu Enoki |
Enoki Chu is a famous contemporary art designer; his works express fragile beauty and dynamic art. His concept seems like our machine parts, which are made by machine tools of Mori Seiki. So we used his work to demonstrate our product.