Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Media Placement Location Award
A06 Best Use of Special Events And Stunt/Live Advertising
PADDLE POP GAMING LEAGUE
HINDUSTAN UNILEVER
ICE CREAM 		MINDSHARE INDIA Mumbai INDIA MINDSHARE INDIA Mumbai INDIA
TRAVELLING CINEMA
HINDUSTAN UNILEVER
LAUNDRY CARE WHEEL 		MINDSHARE INDIA Mumbai INDIA MINDSHARE INDIA Mumbai INDIA
JOHNSON'S BODY CARE SCOOTERLITE
JOHNSON & JOHNSON SINGAPORE
BODY CARE 		OMD SINGAPORE SINGAPORE OMD SINGAPORE SINGAPORE
WINNING OVER THE INDIAN AUDIENCES
HONGKONG & SHANGHAI BANKING CORPORATION
HSBC 		MINDSHARE INDIA Mumbai INDIA MINDSHARE INDIA Mumbai INDIA
A MEDIA DARK CHALLENGE
PROCTER & GAMBLE
TIDE AND HEAD & SHOULDERS 		STARCOM MEDIAVEST GROUP Mumbai INDIA XPANSE ASIA Mumbai INDIA
REVOLUTIONIZING PURITY
MARICO
HAIR OIL 		STARCOM MEDIAVEST GROUP Mumbai INDIA XPANSE ASIA Mumbai INDIA
NATIONWIDE CHURCH INVASION
UNITED LABORATORIES
NAPROXEN SODIUM SKELAN 		STARCOM MEDIAVEST GROUP PHILIPPINES Makati City THE PHILIPPINES STARCOM MEDIAVEST GROUP PHILIPPINES Makati City THE PHILIPPINES
COMPARISON DEMONSTRATION
TOSHIBA CORPORATION
QUIE VACUUM 		CAT Tokyo JAPAN TOKYU AGENCY Tokyo JAPAN
BUILDING DIVE
IHG ANA HOTELS GROUPE JAPAN
INTERCONTINENTAL HOTELS & RESORTS 		McCANN ERICKSON JAPAN Tokyo JAPAN MEDIA CONCIERGE Tokyo JAPAN
FROM BORACAY TO DOUBLEMINT WORLD
WRIGLEY'S
CHEWING GUM 		PHD MEDIA NETWORK Makati City THE PHILIPPINES PHD MEDIA NETWORK Makati City THE PHILIPPINES
MUSICAL STAIRCASE
ROTARY CLUB
CHILDHOOD OBESITY CAMPAIGN 		CREATIVELAND ASIA Mumbai INDIA
VOLKSWAGEN CHALLENGE
VOLKSWAGEN HONG KONG
CAR MANUFACTURER 		DDB WORLDWIDE Hong Kong HONG KONG OMD HONG KONG HONG KONG
WORLD'S LARGEST BADMINTON RALLY
AVIVA
AVIVA 		MINDSHARE SINGAPORE SINGAPORE MINDSHARE SINGAPORE SINGAPORE
CHEER FOR CHINA
McDONALD'S CHINA
McDONALD'S 		DDB CHINA GROUP Shanghai CHINA OMD CHINA Shanghai CHINA
VAGINA JOURNEY
SANOFI - AVENTIS
LACTACYD SOAP 		PUBLICIS THAILAND Bangkok THAILAND ZENITHOPTIMEDIA Bangkok THAILAND
RURAL MOVIE PROJECT
WESTERN UNION
WESTERN UNION 		STARCOM Beijing CHINA STARCOM Beijing CHINA
TOUCH THE FUTURE, NOW
HEWLETT-PACKARD SINGAPORE
TOUCHSMART 		PHD SINGAPORE SINGAPORE PHD SINGAPORE SINGAPORE
BARTENDER CAN'T STOP GOLF JOKES
AXA LADIES GOLF TOURNAMENT
GOLF TOURNAMENT PROMOTION 		HAKUHODO Tokyo JAPAN
Short List
BRAND JOCKEY
BRITANNIA INDUSTRIES
BISCUITS 		MAXUS Bangalore INDIA MAXUS Bangalore INDIA
BRAND INTEGRATION STATION-IFIED!
TITAN INDUSTRIES
WATCHES 		MAXUS Bangalore INDIA MAXUS Bangalore INDIA
RIN T10 STREET CRICKET
HINDUSTAN UNILEVER
DETERGENT POWDER 		MINDSHARE INDIA Mumbai INDIA MINDSHARE INDIA Mumbai INDIA
LESS RICE, MORE LOVE
CAFE DE CORAL
280C LESS RICE CHARITY ACTION 		BATES 141 HONG KONG HONG KONG
A07 Best Use of The Internet/New Media, Including Mobile Phones, PDAs etc.
WALL’S LOVE SPARKS
UNILEVER
ICE CREAM 		MINDSHARE THAILAND Bangkok THAILAND MINDSHARE THAILAND Bangkok THAILAND
BERRY & LEMON IN LOVE
GLAXOSMITHKLINE CONSUMER HEALTHCARE
RIBENA 		MAXUS MALAYSIA Kuala Lumpur MALAYSIA MAXUS MALAYSIA Kuala Lumpur MALAYSIA
PLAY MY FAVOURITE NUMBER
MAXIS MOBILE SERVICES
HOTLINK 		MINDSHARE MALAYSIA Kuala Lumpur MALAYSIA MINDSHARE MALAYSIA Kuala Lumpur MALAYSIA
HP POWER TO CHANGE
HEWLETT-PACKARD
CORPORATE SOCIAL RESPONSIBILITY 		LEO BURNETT/ARC WORLDWIDE SINGAPORE SINGAPORE PHD SINGAPORE SINGAPORE
Short List
WHALE SHARK GAMBLE
SEA SHEPHERD CONSERVATION SOCIETY
WHALE SHARK SURVIVAL 		BBDO PROXIMITY SINGAPORE SINGAPORE
A NEW USE OF CHOCOLATE!
HINDUSTAN UNILEVER
AXE DEODORANT 		MINDSHARE INDIA Mumbai INDIA MINDSHARE INDIA Mumbai INDIA
LIPTON STAY SHARP
HINDUSTAN UNILEVER
TEA 		MINDSHARE INDIA Mumbai INDIA MINDSHARE INDIA Mumbai INDIA
NEUTROGENA MEN 2009
JOHNSON & JOHNSON
NEUTROGENA MEN 		OMD HONG KONG HONG KONG OMD HONG KONG HONG KONG
FANTASY GIRL WAKE UP CALL
HINDUSTAN UNILEVR
AXE DEODORANTS 		MINDSHARE INDIA Mumbai INDIA MINDSHARE INDIA Mumbai INDIA
NESLAC EXPERTS TALK
NESTLÉ
MILK POWDER 		MINDSHARE BEIJING CHINA MINDSHARE BEIJING CHINA
FT WISDOM WIDGET
FINANCIAL TIMES
FINANCIAL TIMES ADVERTISING 		OMD HONG KONG HONG KONG OMD HONG KONG HONG KONG
POWER MINERS VS ROCK MONSTERS
LEGO SINGAPORE
TOYS 		INITIATIVE Singapore SINGAPORE INITIATIVE Singapore SINGAPORE
INTEL-DELL SWARM
INTEL-DELL
TECHNOLOGY 		OMD SINGAPORE SINGAPORE OMD SINGAPORE SINGAPORE
Bronze
HAJIKERU JACKSON
COCA-COLA JAPAN
SPRITE 		McCANN ERICKSON JAPAN Tokyo JAPAN
COTO-TAMA
NHK ENTERPRISES
DIGITAL ART FESTIVAL TOKYO 2008 		HAKUHODO Tokyo JAPAN
WISH I COULD BE TRUE TO MYSELF
SONY MUSIC ENTERTAINMENT
JUJU FEAT. SPONTANIA 		DENTSU Tokyo JAPAN DENTSU Tokyo JAPAN

Gold Spike
SLUMDOG MILLIONAIRE ON FACEBOOK
FOXSTAR INDIA
MOTION PICTURE 		MINDSHARE INDIA Mumbai INDIA MINDSHARE INDIA Mumbai INDIA
WIMBLEDON FEVER IN YOUR INBOX
HSBC INDIA
CORPORATE/FINANCIAL SERVICES 		MINDSHARE INDIA Mumbai INDIA MINDSHARE INDIA Mumbai INDIA
MATT THE MIND READER
STAR INDIA
TV CHANNEL 		MINDSHARE INDIA Mumbai INDIA MINDSHARE INDIA Mumbai INDIA
CORNETTO MIC HERO
UNILEVER
WALL'S CORNETTO 		MINDSHARE Shanghai CHINA MINDSHARE Shanghai CHINA
Short List
MAGNUM SPECIAL TREATMENT
UNILEVER
WALL'S MAGNUM 		MINDSHARE Shanghai CHINA MINDSHARE Shanghai CHINA
FATE'S IN YOUR HANDS
WWF CHINA
WWF CHINA 		BBH CHINA Shanghai CHINA
BRINGING YOUTH BACK TO NEWSPRINT
DAINIK BASKAR
DAILY NEWSPRINT 		MPG Mumbai INDIA MPG Mumbai INDIA
3D MCNUGGETS DIP
McDONALD'S RESTAURANT
RESTAURANT 		DDB WORLDWIDE Hong Kong HONG KONG OMD HONG KONG HONG KONG
TIGER CREDENTIALS CAMPAIGN
ASIA PACIFIC BREWERIES
BEER 		MINDSHARE SINGAPORE SINGAPORE MINDSHARE SINGAPORE SINGAPORE
JOHNNIE WALKER: THE PACT
DIAGEO
WHISKY 		BBH ASIA PAC Singapore SINGAPORE MINDSHARE Shanghai CHINA
Short List
WAKE UP SERVICE
UNILEVER JAPAN
AXE DEODORANT 		BBH ASIA PAC Singapore SINGAPORE MINDSHARE JAPAN Tokyo JAPAN
Bronze
WORLD’S 1ST ONLINE STORE
McDONALD’S CHINA
McDONALD’S 		DDB CHINA GROUP Shanghai CHINA