Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location Media Placement Location Award
A03 Best Use of Standard Outdoor
THE SENSORY LIGHT BOX
NIKON
D700 CAMERA 		CHEIL WORLDWIDE Seoul KOREA
TRUTHS ONLY KIDS CAN SEE
KADOKAWA SHOTEN PUBLISHING CO.
KADOKAWA TSUBASA JUVENILE BOOKS 		DENTSU Tokyo JAPAN
Short List
A04 Best Use of Ambient Media: Small Scale
AMOUNT OF WATER TO SAVE A CHILD
UNICEF
UNICEF 		CHEIL WORLDWIDE Seoul KOREA
BABY BOOK
SAMSUNG TESCO-HOMPLUS
HUGGIES DIAPERS 		CHEIL WORLDWIDE Seoul KOREA
DEEP CLEAN WAVE
JOHNSON & JOHNSON
NEUTROGENA DEEP CLEAN WAVE 		OMD HONG KONG HONG KONG OMD HONG KONG HONG KONG
EXPERIENTIAL MARKETING FOR PRETTY FRAGRANCE
ELIZABETH ARDEN
PERFUME 		OMD TAIWAN Taipei CHINESE TAIPEI OMD TAIWAN Taipei CHINESE TAIPEI
FLAVOURS AT BASKIN ROBBINS
LG ELECTRONICS
LG ICE CREAM MOBILE PHONES 		MINDSHARE MALAYSIA Kuala Lumpur MALAYSIA MINDSHARE MALAYSIA Kuala Lumpur MALAYSIA
GYM
PEPSICO CHINA
GATORADE 		DDB CHINA GROUP Shanghai CHINA
IRON MAN: PARK AVENUE
RAYMOND APPAREL
CLOTHING RANGE 		DDB MUDRA Mumbai INDIA MUDRA MAX Mumbai INDIA
IT'S DEAD FRUITY!
VITASOY INTERNATIONAL HOLDINGS
JUICES 		PHD HONG KONG HONG KONG PHD HONG KONG HONG KONG
KIT KAT MAIL 2009
NESTLÉ CONFECTIONERY
KIT KAT 		JWT JAPAN Tokyo JAPAN
Silver
LET GANDHI TALK - CURRENCY
IN GANDHI'S SHOES
NON-PROFIT ORGANISATION 		PUBLICIS INDIA Gurgaon INDIA
LITTLE CHANGE MAKES A BIG DIFFERENCE
UNICEF
UNICEF 		CHEIL WORLDWIDE Seoul KOREA
MADE IN KOREA
KOREA TOURISM ORGANIZATION
TOURISM 		CHEIL WORLDWIDE Seoul KOREA
NAPKIN
SAKURA
RANGE HOOD 		JWT HK Hong Kong HONG KONG
NATURE ITEM
FLORA PLANNING CO.
BON MAISON 		DENTSU Tokyo JAPAN
NEXT G EXPERIENCE STREET
CSL - TELECOM SERVICE PROVIDER
MOBILE BROADBAND SERVICE 		OMD HONG KONG HONG KONG OMD HONG KONG HONG KONG
OUTDOOR ESSENTIALS
THE NORTH FACE/PRIMER GROUP
OUTDOOR GEAR 		ACE SAATCHI & SAATCHI Makati City THE PHILIPPINES
SCENTED PHONE PAPER
GENERAL MILLS HONG KONG
HAAGEN DAZS GREEN TEA ICE-CREAM 		BATES 141 HONG KONG HONG KONG
SCENT-SATIONAL LADIES
PROCTER & GAMBLE
CLAIROL HERBAL ESSENCES SHAMPOO 		ZENITHMEDIA Singapore SINGAPORE ZENITHMEDIA Singapore SINGAPORE
SHUTTER CHANCE
PENTAX
PENTAX CAMERA 		HAKUHODO Tokyo JAPAN
SIDE MIRROR
UNICEF
UNICEF 		CHEIL WORLDWIDE Seoul KOREA
SPECIAL OLYMPICS MESSAGE RELAY
SPECIAL OLYMPICS JAPAN
SPECIAL OLYMPICS 		SHIGAYA-GUMI Tokyo JAPAN
THINGS WE FORGET
3M
POST-IT NOTES 		BBDO PROXIMITY SINGAPORE SINGAPORE
TREE
GUANDU NATURAL PARK/ HSBC
TREE PROTECTION 		JWT TAIWAN Taipei CHINESE TAIPEI
WARNING! GLOBAL WARMING
KOREA GREEN FOUNDATION
PUBLIC AWARENESS MESSAGES 		CHEIL WORLDWIDE Seoul KOREA
A05 Best Use of Ambient Media: Large
AIR HOCKEY
PROCTER & GAMBLE
REJOICE SHAMPOO 		LEO BURNETT MANILA Makati City THE PHILIPPINES STARCOM MEDIAVEST GROUP PHILIPPINES Makati City THE PHILIPPINES
BAIYOKE: A BRAND TO LOOK UP TO
BMW THAILAND
BMW BRAND 		U5/OPPORTUNITYKNOCKS Bangkok THAILAND INITIATIVE Bangkok THAILAND
CHANGING THE POINT OF SALE
MAXIS MOBILE SERVICES
HOTLINK 		MINDSHARE MALAYSIA Kuala Lumpur MALAYSIA MINDSHARE MALAYSIA Kuala Lumpur MALAYSIA
ESCALATOR COMB
PROCTER & GAMBLE
REJOICE SHAMPOO 		LEO BURNETT MANILA Makati City THE PHILIPPINES STARCOM MEDIAVEST GROUP PHILIPPINES Makati City THE PHILIPPINES
HAPPY TOILET MOMENT
KIMBERLY CLARK
SCOTT BATH TISSUE 		MINDSHARE THAILAND Bangkok THAILAND MINDSHARE THAILAND Bangkok THAILAND
ILLITERATE-BARBED WIRE
NEW CITIZEN PROGRAM
NEW CITIZEN PROGRAM 		OGILVY BEIJING CHINA
ILLITERATE-GLASS
NEW CITIZEN PROGRAM
NEW CITIZEN PROGRAM 		OGILVY BEIJING CHINA
NIKE GOAL
NIKE
NIKE FOOTBALL 		MINDSHARE MALAYSIA Kuala Lumpur MALAYSIA MINDSHARE MALAYSIA Kuala Lumpur MALAYSIA
OPINION POLL
HINDUSTAN TIMES
HINDUSTAN TIMES NEWSPAPER 		DDB MUDRA Mumbai INDIA MUDRA MAX Mumbai INDIA
Short List
POWERFUL FAN
MIDEA HOME APPLIANCES & ELECTRONICS
MIDEA ELECTRIC FAN 		FIRSTELL COMMUNICATIONS SHANGHAI CHINA
REMEMBER ME?
SQUARE ENIX
DRAGON QUEST 9 		ADK Tokyo JAPAN
ROLLER COASTER
COLGATE-PALMOLIVE
360° TOOTHBRUSH 		Y&R MALAYSIA Kuala Lumpur MALAYSIA MEDIAEDGE:CIA Kuala Lumpar MALAYSIA
SANDPIT
HASBRO SINGAPORE
TOY TRUCKS 		Y&R Singapore SINGAPORE
STEEL SPAN WIRE
ALTECO
SUPER GLUE 		DDB CHINA GROUP Shanghai CHINA HAIRUN MEDIA Shanghai CHINA
STOP DIABETES BEFORE IT STOPS YOU
HEALTH PROMOTION BOARD
DIABETES PREVENTION 		PHD SINGAPORE SINGAPORE PHD SINGAPORE SINGAPORE
YOUR LINK TO EUROPE
EMIRATES SINGAPORE
AIRLINE 		OPTIMEDIA SINGAPORE SINGAPORE OPTIMEDIA SINGAPORE SINGAPORE
A06 Best Use of Special Events And Stunt/Live Advertising
A CLASSROOM WITHOUT WALLS
HINDUSTAN UNILEVER
DETERGENT POWDER 		MINDSHARE INDIA Mumbai INDIA MINDSHARE INDIA Mumbai INDIA
A MEDIA DARK CHALLENGE
PROCTER & GAMBLE
TIDE AND HEAD & SHOULDERS 		STARCOM MEDIAVEST GROUP Mumbai INDIA XPANSE ASIA Mumbai INDIA
BARTENDER CAN'T STOP GOLF JOKES
AXA LADIES GOLF TOURNAMENT
GOLF TOURNAMENT PROMOTION 		HAKUHODO Tokyo JAPAN
Short List
BRAND INTEGRATION STATION-IFIED!
TITAN INDUSTRIES
WATCHES 		MAXUS Bangalore INDIA MAXUS Bangalore INDIA
BRAND JOCKEY
BRITANNIA INDUSTRIES
BISCUITS 		MAXUS Bangalore INDIA MAXUS Bangalore INDIA
BUILDING DIVE
IHG ANA HOTELS GROUPE JAPAN
INTERCONTINENTAL HOTELS & RESORTS 		McCANN ERICKSON JAPAN Tokyo JAPAN MEDIA CONCIERGE Tokyo JAPAN
CHEER FOR CHINA
McDONALD'S CHINA
McDONALD'S 		DDB CHINA GROUP Shanghai CHINA OMD CHINA Shanghai CHINA
COMPARISON DEMONSTRATION
TOSHIBA CORPORATION
QUIE VACUUM 		CAT Tokyo JAPAN TOKYU AGENCY Tokyo JAPAN