| Title | POWERFUL FAN |
| Brand | MIDEA HOME APPLIANCES & ELECTRONICS |
| Product / Service | MIDEA ELECTRIC FAN |
| Category | A05. Best Use of Ambient Media: Large |
| Entrant | FIRSTELL COMMUNICATIONS SHANGHAI, CHINA |
| Entrant Company: | FIRSTELL COMMUNICATIONS SHANGHAI, CHINA |
| Advertising Agency: | FIRSTELL COMMUNICATIONS SHANGHAI, CHINA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Murphy Chou | Firstell Communications/Shanghai | Chief Creative Officer-china |
| Murphy Chou | Firstell Communications/Shanghai | Creative Director |
| Mulder Shen | Firstell Communications/Shanghai | Creative Director/Art Director |
| Murphy Chou | Firstell Communications/Shanghai | Copywriter |
| Eric Zhu | Firstell Communications/Shanghai | Art Director |
| Zoe Zhao | Firstell Communications/Shanghai | Art Director |
| Tina Yao | Firstell Communications/Shanghai | National Media Buying Director |
Sales volume rises 78% in two months.
The well-known Shanghai Haitong Building is marked with its wave design on the top. Our outdoor advertisement is placed outside the building, opposite to Shanghai Haitong. It looks like the powerful gust from a Midea electric fan has caused the wave design.
Clients want to promote their powerful electric fan. But they don't have a huge budget for this product. They want us to consider non-traditional creative approach.