Title | FOLD |
Brand | LA (THAILAND) |
Product / Service | LA BICYCLE FOLDING BIKE |
Category | A02. Best Use of Magazines/Newspapers |
Entrant | OGILVY & MATHER Bangkok, THAILAND |
Entrant Company: | OGILVY & MATHER Bangkok, THAILAND |
Advertising Agency: | OGILVY & MATHER Bangkok, THAILAND |
Credits |
Name | Company | Position |
---|---|---|
Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn | Ogilvy&Mather, Thailand | Executive Creative Director |
Jutatip Praditgate | Ogilvy&Mather, Thailand | Copywriter |
Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn/Gumpon Laksanajinda/Somchai De | Ogilvy&Mather, Thailand | Art Director |
Paiboon Suwansangroj | Ogilvy&Mather, Thailand | Agency Producer |
Srimongkol Phachonkaew | Illusion | Photographer |
Surachai Puthikulangkura | Illusion | Illustrator |
Surachai Puthikulangkura | Illusion | Image Composer |
Vichanan Dechnarapan | Ogilvy&Mather, Thailand | Account Manager |
Results met our expectations. The client was very pleased with the ad, while the eye-catching execution attracted consumer interest which resulted in an increase number of product inquiries.
Instead of being a constraint, the budget was the inspiration for the idea. Because the product itself is small and doesn’t require much storage space, we decided to make the best use of a small area in the classified section of a newspaper. We put the product shot in the bottom right hand quarter of the advertising area to demonstrate the product’s ‘foldability’ and small size.
Although folding bicycles are not new to the Thai market, this handy product is not as well-accepted as it should be. Our brief was to clearly demonstrate the space saving properties of the folding bicycle to the target audience using the smallest budget possible.