CLOCK

TitleCLOCK
BrandGOLDEN ARCHES DEVELOPMENT CORPORATION
Product / ServiceMcDONALD'S
CategoryA03. Best Use of Standard Outdoor
EntrantDDB PHILIPPINES Taguig City, THE PHILIPPINES
Entrant Company:DDB PHILIPPINES Taguig City, THE PHILIPPINES
Advertising Agency:DDB PHILIPPINES Taguig City, THE PHILIPPINES

Credits

Credits

Name Company Position
Teeny Gonzales DDB Phils. Exec. Creative Director
Maki Maquiling DDB Phils. Copywriter
Argem Vinuya DDB Phils. Senior Art Director
Tey San Diego DDB Phils. Client Services Director
Wella Balagtas DDB Phils. Account Group Manager
Lester Obice DDB Phils. Senior Account Manager
Mark Nicdao Wild Bunch Photography Photographer
Eugene Raymundo Food Stylist

Results and Effectiveness

It was an effective hunger trigger! The clock helped generate increase in sales by 13.9% vs same period of last year.

Creative Execution

We created a clock using McDonald's products as numbers to whet the appetite of motorists and drive home the idea that these treats are available anytime of the day. It was strategically placed in a high-traffic area to entice the consumers to visit the store.

Insights, Strategy and the Idea

The brief was to find an innovative way to communicate that McDonald's is open 24 hours. We specifically talked to motorists - people who are always on the go and are living fast-paced lives. This segment would benefit most from the round -the-clock service of McDonald's.