Results and Effectiveness

After the installation of the outdoor ads, it drew attention of the people to stop and watch. After a few days, there were news covering this billboard/the creative idea as the stories and became the talk of the town.

Creative Execution

We suggested Client to choose outdoor billboards at high traffic locations in big cities. Normally, there will be extremely bright lights for the billboards at night and we suggested leaving only one light on which highlights the only message line and also the key idea “Switch off when you don’t need it”.

Insights, Strategy and the Idea

Client would like to remind everybody that switch off not only help saving energy, it can also help reducing the C02 emission which can help to reduce global warming.