| Title | MEMO PAD |
| Brand | PANTOGAR |
| Product / Service | HAIR REVITALISER |
| Category | B02. Consumer Products |
| Entrant | JWT HK Hong Kong, HONG KONG |
| Entrant Company: | JWT HK Hong Kong, HONG KONG |
| Advertising Agency: | JWT HK Hong Kong, HONG KONG |
Credits | |
| Name | Company | Position |
|---|---|---|
| Steven Lee | JWT Hong Kong | Executive Creative Director/Copywriter |
| Kwong Chi Kit | JWT Hong Kong | Creative Director/Art Director |
| Barbara Fu | JWT Hong Kong | Creative Director/Copywriter |
| Arthur Tse | JWT Hong Kong | Art Director |
| Daat Lai | JWT Hong Kong | Copywriter |
| Jesse Wong | JWT Hong Kong | Senior Copywriter |
Awareness level rose and IP visits to the Pantogar website increased by 60%.
A specially designed memo pad is made to engage people with the problem of hair loss. As users tear off memo sheets every day, the illustrated person’s “hair” becomes thinner and thinner, alerting them of possible hair loss. We then remind them to face the problem before it is too late and that Pantogar revitalizer is the best solution.
Losing hair gradually is a problem people tend to neglect. As our target audience is office workers, we’ve chosen to use the memo pad as the communication medium. Every day, right on their desks, they get a reminder of the problem of gradual hair loss and that Pantogar revitalizer is the best solution for stimulating hair growth.