| Title | TOKYO FASHION MAP |
| Brand | UNIQLO CO. |
| Product / Service | VARIATED PARKA SERIES |
| Category | B02. Consumer Products |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company: | DENTSU Tokyo, JAPAN |
| Media Agency: | DENTSU Tokyo, JAPAN |
Credits | |
| Name | Company | Position |
|---|---|---|
| Keiichi Higuchi | Dentsu | Planning Director |
| Shinya Seino | Dentsu | Art Director |
| Aki Kimura | Dentsu | Copywriter |
| Kampei Baba | Bascule | Technical Director |
| Megumi Kasuga | Bascule | Director |
| Shinsaku Ogawa | Dentsu Tec | Agency Producer |
| Kai Hikiji | Dentsu | Agency Producer |
| Sozo Kikuchi | Dentsu | Agency Producer |
| Osamu Kimura | Dentsu | Account Executive |
| Takaharu Hatori | Monster Ultra | Film Producer |
| Sho Yamashita | Monster Ultra | Production Manager |
| Hironobu Ryo | Bascule | Assistant Designer |
| Takayuki Watanabe | Bascule | Flash Developer |
| Yoshikazu Iida | Bascule | Flash Developer |
| Shunji Suzuki | Graffiti Magazines | Magazine Editor |
| Koichi Sawada | Dentsu | Executive Creative Director |
| Kenji Shiratsuchi | Dentsu | Executive Creative Director |
| Kentaro Katsube | Fast Retailing | Client Supervisor |
| Aoi Matsumoto | Fast Retailing | Client Supervisor |
| Minako Suzuki | Fast Retailing | Client Supervisor |
Once released, the movies and snaps took the nation by storm. Comments of amazement filled numerous websites and our magazine sold out in many bookshops and convenience stores. In fact, these 1,000 snapshots generated a parka sensation that’s reaching from Tokyo across the nation. This effective promotional campaign more than doubled our parka sales over the last year.
Parka Relay Movie and Street Map link representative towns throughout Tokyo by having residents remove a UNIQLO parka and “pass it” to someone in the next town. Street Map shows the actual shooting locations of GPS-tagged snapshots. And all 1,000 Street Snaps are printed in TOKYO FASHION with UNIQLO magazine, available in bookshops throughout Japan.
Japan’s casual brand, UNIQLO, launched parkas worldwide in wide-ranging colors and styles to expand sales and offer unlimited parka coordination.