| Title | NAPKIN |
| Brand | SAKURA |
| Product / Service | RANGE HOOD |
| Category | A04. Best Use of Ambient Media: Small Scale |
| Entrant | JWT HK Hong Kong, HONG KONG |
| Entrant Company: | JWT HK Hong Kong, HONG KONG |
| Advertising Agency: | JWT HK Hong Kong, HONG KONG |
Credits | |
| Name | Company | Position |
|---|---|---|
| Steven Lee | JWT Hong Kong | Executive Creative Director/Copywriter |
| Gerard Or | JWT Hong Kong | Creative Director/Art Director |
| Kwong Chi Kit | JWT Hong Kong | Creative Director/Art Director |
| Hugo Yiu | JWT Hong Kong | Associate Creative Director/Copywriter |
| Pooh Tang | JWT Hong Kong | Senior Art Director |
| Ada Wong | JWT Hong Kong | Assistant Art Director |
| Jesse Wong | JWT Hong Kong | Senior Copywriter |
| Terry Pan | JWT Hong Kong | Senior Copywriter |
| Colin Chan | JWT Hong Kong | Retoucher |
The level of brand awareness has remarkably increased. During the promotion period, visits to the website increased by about 40% and sales were up.
We’ve employed an unexpected medium: napkins in restaurants. With the image of Sakura Range Hood printed on napkins, consumers using them to fend off smoke from dishes get to experience first hand how quick and easy it is for the range hood to keep grease away.
In order to engage consumers and effectively communicate the power of Sakura Range Hood, we decided to talk to them right when they need to keep themselves away from grease. In restaurants, it is common for people to hold their napkins in front to block the smoke from dishes with grease and steam. This gives us a great opportunity to vividly yet unconventionally demonstrate the effectiveness of Sakura Range Hood.