| Title | SANDPIT |
| Brand | HASBRO SINGAPORE |
| Product / Service | TOY TRUCKS |
| Category | A05. Best Use of Ambient Media: Large |
| Entrant | Y&R Singapore, SINGAPORE |
| Entrant Company: | Y&R Singapore, SINGAPORE |
| Advertising Agency: | Y&R Singapore, SINGAPORE |
Credits | |
| Name | Company | Position |
|---|---|---|
| Marcus Rebeschini | Y&R Singapore | Executive Creative Director |
| Edward Ong | Y&R Singapore | Creative Director/Copywriter |
| Kirsten Ackland | Y&R Singapore | Creative Director/Art Director |
| Zoe Ong | Y&R Singapore | Art Director/Typographer |
| Alvin Yeo | Y&R Singapore | Art Director |
| Karen Fong | Y&R Singapore | Illustrator |
| Goh Shii Hua | Y&R Singapore | Producer |
| Michael Kan | Y&R Singapore | Producer |
| Lee Pei Ling | Y&R Singapore | Account Manager |
| Anthony Khoo | Y&R Singapore | Group Account Director |
| Ric Tang | Shutterbug | Photographer |
| Gina Tan | Shutterbug | Studio Producer |
| - | Eyecandi | Retoucher |
The 'sandpit' was seen by many motorists and created a lot of excitement among the target audience - kids aged 6 - 12. As of this writing, sales have increased about 3%.
We found an actual construction yard hoarding and converted it into the wooden sides of a sandpit.
Kids have always loved playing in sandpits, so why show them how much fun it could be with Tonka's mighty machines?