The Campaign

To promote Gandhi's message of peace and non-violence to the youth. This youth is very skeptical of these messages. Over the last six decades Gandhi has been turned into a statue, mural, photograph, postage stamp, currency note. Unmute each of these symbols and Let Gandhi Talk again to the nation.

Success of the Campaign

1. Students, victims of violence stepped into Gandhi's shoes and spread his message of peace. 2. 300 shopkeepers from one of the biggest markets in the city volunteered to spread the message through the Indian currency notes. 3. People used Gandhi to talk to people who wouldn't listen to us. 4. Gandhi is back in circulation. 5. The youth (the most skeptical of Gandhi's message of peace) are becoming ambassadors of Gandhi in a way they never had. On 2nd October this year the idea is to unmute Gandhi's statues.

Describe how the campaign/entry was launched and executed across each channel in the order of implementation.

We made the two-feet long Gandhi's shoes. Students, victims of violence and celebrities came and stepped in these shoes and spread Gandhi's message of peace. We used the largest circulated paper in the country. The Indian Currency Notes, which have the image of Gandhi. The same stickers were used to Let Gandhi Talk to people who wouldn't listen us. An interactive website allowed people to let Gandhi to talk to people.