| Title | LUCKY US |
| Brand | UNHCR |
| Product / Service | CHARITY |
| Entrant | LEO BURNETT Hong Kong, HONG KONG |
| Entrant Company: | LEO BURNETT Hong Kong, HONG KONG |
| Advertising Agency: | LEO BURNETT Hong Kong, HONG KONG |
Credits | |
| Name | Company | Position |
|---|---|---|
| Connie Lo | Leo Burnett Hong Kong | Executive Creative Director |
| Annie Chan | Leo Burnett Hong Kong | Creative Director |
| Evelyn Chan | Leo Burnett Hong Kong | Senior Copywriter |
| Happy Kwong | Leo Burnett Hong Kong | Senior Art Director |
| Tina Ng | Leo Burnett Hong Kong | Art Director |
| Anita Leung | Leo Burnett Hong Kong | Director Of Tv Services |
| Isa Wai | Leo Burnett Hong Kong | Executive Producer |
| Matthew Kwan | Leo Burnett Hong Kong | Brand Manger |
| Ary Yau | Arc Hong Kong | Brand Manager |
| Director's Think Tank | Production House | |
| Heng Tek Nam | Director's Think Tank | Producer |
| Rajay Singh | Director's Think Tank | Director |
| Sling Ng | Director's Think Tank | Director |
| Zainuddln Mohammad | Director's Think Tank | Cameraman |
| Marshall | Asia Pacific Videolab | Editor/Editing Company |
To raise awareness, and more importantly to raise funds for the refugee issue on behalf of UNHCR.
More people are aware of the issue, and a sharp increase of contributions from the public was observed.
Hong Kong people are prosperous and spoilt, and take things for granted. We use the slangs which Hong Kong people say to bitch about their lives to remind them how lucky they really are.