| Title | MINI MOVIE |
| Brand | WEGO LOVE MOTEL |
| Product / Service | MOTEL |
| Entrant | OGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI |
| Entrant Company: | OGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI |
| Advertising Agency: | OGILVY & MATHER TAIWAN Taipei, CHINESE TAIPEI |
Credits | |
| Name | Company | Position |
|---|---|---|
| Jennifer Hu | Ogilvy & Mather Taiwan | Executive Creative Director |
| Jennifer Hu | Ogilvy & Mather Taiwan | Creative Director |
| Jennifer Hu | Ogilvy & Mather Taiwan | Copywriter |
| Lisa Hsu | Ogilvy & Mather Taiwan | Copywriter |
| Kenny Chian | Ogilvy & Mather Taiwan | Art Direction |
| Chuang/Chiu Chi | Ogilvy &Mather Taiwan | Producer |
| Masami Kamiyama | Director | |
| Lo/Ging Zim | Director | |
| Chen/Hung I | Director |
Successfully market a grand opening on Motel by means of marketing a movie.
Online reaction 1. Wego mini films is the hottest movie. 2. Wego mini films became the most frequently searched key wrod. 3. TV media outlets reported the phenomenon of a long line fo cars in front of the motel. 4. In a triumph over the recession, since Chinese New Year and Valentine's Day, there has been a long line of cars consistently waiting in front of the motel every week. Client complained only one thing that is maid service needed to clean rooms faster.
1. Kick-off press conference: announced the investment in shooting short films. 2. Film website; movie trailer, movie poster, movie ticket giveaways. 3. Megaplex film premiere and screening. 4. TV broadcast of trailer.