The Campaign

PUMA is bringing athletes from other countries to 2008 Beijing Olympics this August as their sponsors for the excellent performance. Three foreign athletes (from Jamaica, Morocco, and Sweden) sponsored by PUMA are adorned with Peking Opera mask on half their faces. The agency has interpreted the designs with custom color schemes that match each country’s flag as well as incorporating PUMA's logo on the masks. With the greeting "See you in Beijing," PUMA will begin its performance on the Chinese stage in a very Chinese way, seeking to surprise the whole country.

Success of the Campaign

We exported this “Made in China” campaign, the concept and the work, for U.S. and global market per client’s request. the campaign was widely reported by the media.

Describe how the campaign/entry was launched and executed across each channel in the order of implementation.

Print OOH Website Mobile Merchandize In-store Event