The Campaign

After sponsoring the man on wings through the “See you in Beijing” campaign, PUMA is putting the pedal to the metal, letting gamers play the world’s fastest and most adrenaline-packed sport, Formula 1(F1). Thus, the『F wan』idea was born. "F wan" ---Not only does it sounds similar to the English pronunciation of F1,but also conveys PUMA’s new trend in an easy and humorous way. The visual in red is symbolic of sheer speed,with Ferrari PUMA F1 battle shoes and car wheels as fast as they are hot, the toy racers represent young men driven wild and ready to game on. The race of speed is there for the playing. The key visual not only fully expresses the speed and passion of PUMA Ferrari, but also successfully create the atmosphere of "play". The extreme speed drives gamers wild and ready to game. PUMA dares everyone to join and play F-wan.

Success of the Campaign

Fwan campaign attracted massive media reports throughout the nation. Fwan racer toys became the hot collectibles.

Describe how the campaign/entry was launched and executed across each channel in the order of implementation.

Print OOH Website Mobile Merchandize In-store Event