Title | MANIKAKO |
Brand | MANIKAKO |
Product / Service | DO-IT-YOURSELF DOLL KIT |
Entrant | Y&R PHILIPPINES Manila, THE PHILIPPINES |
Entrant Company: | Y&R PHILIPPINES Manila, THE PHILIPPINES |
Advertising Agency: | Y&R PHILIPPINES Manila, THE PHILIPPINES |
Credits |
Name | Company | Position |
---|---|---|
Rowan Chanen | Y&R | Regional Executive Creative Director |
Leigh Reyes | Y&R | Executive Creative Director |
Joey David-tiempo | Y&R | Creative Director |
Trisha Uy | Y&R | Art Director |
Abigail Osorio | Y&R | Designer |
Jon Salutal | Y&R | Art Director |
Georgina Angsanto | Y&R | Copywriter |
Sonny Cruz | Y&R | Producer |
Manikako teaches less fortunate Filipino kids how to make their own dolls from old clothes and recycled materials. Through free doll-making workshops, kids can learn creativity, resourcefulness and environmental responsibility, values which can help them rise above poverty. Our task: 1. To raise funds for free doll-making workshops for poor Filipino children. 2. To generate donations of old clothes and recycled materials. 3. To invite youth volunteers to participate in the cause.
The Philippine art community rallied around Manikako, 112 famous Filipino personalities, including two National Artists, each showcased a Manikako in a charity exhibit and auction in a popular mall. To date, Manikako has collected 2.25 tons of old clothes, with over a thousand Manikakos created by children in the free doll-making workshops.
Manikako launched in the biggest local toy convention. The kits sold out. This was followed by Manikako booths in universities and fairs, including one in Singapore. To draw young people to the events, we used individual blogs, LiveJournal communities, and a website. kids spread the word. We used posters made out of donated clothing to ask for more materials to recycle into dolls. An upscale mall hosted a week-long Manikako event for free. 121 famous personalities donated Manikakos to a charity auction. These events generated goodwill and free publicity across leading newspapers, radio stations and top rated TV programs.