| Title | CLAYCAM |
| Brand | MAXIS MOBILE SERVICES |
| Product / Service | HOTLINK REWARDS |
| Category | A04. Direct Response Digital Media |
| Entrant | BBDO/PROXIMITY MALAYSIA Kuala Lumpur, MALAYSIA |
| Entrant Company: | BBDO/PROXIMITY MALAYSIA Kuala Lumpur, MALAYSIA |
| DM/Advertising Agency: | BBDO/PROXIMITY MALAYSIA Kuala Lumpur, MALAYSIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Ronald Ng | BBDO/Proximity Malaysia | Chief Creative Officer |
| Nina Mohamed-nor | BBDO/Proximity Malaysia | Creative Director |
| Lim Wern Kee | BBDO/Proximity Malaysia | Art Director |
| Nora Ismail | BBDO/Proximity Malaysia | Copywriter |
| Joanne Chow | BBDO/Proximity Malaysia | Copywriter |
| Sidney Quah | BBDO/Proximity Malaysia | Web Designer |
| Alfred Tan | BBDO/Proximity Malaysia | Programmer |
| Sean Tan | BBDO/Proximity Malaysia | Programmer |
| Vic Sithasanan | BBDO/Proximity Malaysia | Account Supervisor |
| Janet Teo | BBDO/Proximity Malaysia | Account Supervisor |
| Imiriah Othman | BBDO/Proximity Malaysia | Account Supervisor |
| Tsarina Tajuddin | BBDO/Proximity Malaysia | Account Supervisor |
With the market heading towards mobile number portability, the biggest fear for every telco was to lose its subscribers.
Hotlink is a prepaid brand that caters to youths and Claycam is a fun and interactive site that allows our target audience to express themselves.
To demonstrate that so much is possible with Hotlink, we created the Hotlink Claycam site, where visitors can request for anything to be moulded from clay in real time.
(over the course of 5 days without paid advertising) - Received over 10,000 unique visitors, and reduced migration to oter networks - Average time spent on the site: 6 minutes - Word was spread over blogs and social networking sites - Claycam, as an experiment, managed to express the hallmarks of a brand that listens, responds and rewards in surprising ways - Succeeded in communicating that 'so much is possible' with Hotlink