The Brief

For every retail purchase made in Taiwan, a standard invoice is provided. The serial numbers on these invoices can win prizes if they match winning numbers, published every two months. Because people receive so many invoices, they have become a special channel for donations to non-profit organizations, which is unique to Taiwan.

Creative Execution

Now, we have helped transform the box into an envelope. When envelopes are received, donors simply put their invoices inside the transparent plastic sleeve and return them to the charity. Donors only have to look at their invoices inside the sleeve to see how their donation actually works.

Describe the creative solution to the brief/objective.

Originally, a donation box, installed on the street, was the only place for depositing invoices. But, effectiveness was minimal as it only attracted the attention of passers-by.

Results

The invoices' revenue is over NTD$ 80 millions in the past year, an increase of 50% over the previous year before the envelope were introduced. To enclose pieces of hopes, you will be able to warm some solitary elsers heart.