STAINBROIDERY

TitleSTAINBROIDERY
BrandPROCTOR & GAMBLE
Product / ServiceTIDE DETERGENTS
CategoryB02. Consumer Products
EntrantLEO BURNETT INDIA Mumbai, INDIA
Entrant Company:LEO BURNETT INDIA Mumbai, INDIA
DM/Advertising Agency:LEO BURNETT INDIA Mumbai, INDIA

Credits

Credits

Name Company Position
Kv Sridhar Leo Burnett India National Creative Director
Kb Vinod Leo Burnett India Executive Creative Director
Deepak Singh Leo Burnett India Art Director
Nishant Jethi Leo Burnett India Art Director
Kb Vinod Leo Burnett India Copywriter
Sandeep Barge Photographer

The Brief

Sampling exercise to giveaway free sachet packs of Tide: Design an innovative & involving way to give away free sachets of Tide while staying true to brand promise - in a market place where it is difficult to standout in a free sampling exercise

Creative Execution

The idea demonstrated the brand promise in a playful way so that target audience could experience the brand promise while picking up a free sample.

Describe the creative solution to the brief/objective.

Cloth posters with embroidery of a stain mark were designed. Pulling at the suspended Tide takeaway pack unravels the embroidery - leaving 'stain-free' cloth behind.

Results

Sampling target exceeded by 127%. As a bonus the exercise also became a much talked about advertising for the brand