| Title | TURNTABLE |
| Brand | GLOBAL SOUND |
| Product / Service | DJ BUSINESS CARD |
| Category | A03. Company Literature |
| Entrant | McCANN ERICKSON INDIA Mumbai, INDIA |
| Entrant Company: | McCANN ERICKSON INDIA Mumbai, INDIA |
| DM/Advertising Agency: | McCANN ERICKSON INDIA Mumbai, INDIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Prasoon Joshi | McCann Erickson India Mumbai | Executive Chairman And Regional Executive Creative Director/Asia Pacific |
| Ashish Chakravarty | McCann Erickson India Mumbai | Executive Creative Director |
| Rashmi Yadav | McCann Erickson India Mumbai | Creative Director |
| Deepak Nagar | McCann Erickson India Mumbai | Copywriter |
| Nasheet Shadani | McCann Erickson India Mumbai | Art Director |
| Manish Bagga | McCann Erickson India Mumbai | Account Supervisor |
| Amit Dey | McCann Erickson India Mumbai | Photographer |
| Kuldeep Soni | McCann Erickson India Mumbai | System Correction |
A Disc Jockey by profession Mr. Mohit Gupta approached us to create a business card for him which was engaging and at the same time provided a glimpse into his profession.
Toward this we created a mechanism on the card by which the disk could be rotated in a way that it revealed his name and phone number.
We created a card that replicated the scratch console to instantly draw attention to Mr Mohit's profession as well as efficiently deliver the idea of practically scratching the disk.
The card generated a lot of hype as it successfully registered with people. Mr. Mohit has seen a visible increase in demand for his services.