The Brief

ABH International Packers and Movers wanted us to create a DM which would target organizations that had recently acquired a new office space. The objective was to create something innovative which would effectively communicate the company's services.

Creative Execution

The recipient became a part of the action when he pulled out the letter, making it appear as if the office items were being moved away from the office.

Describe the creative solution to the brief/objective.

We created a custom made envelope that was cut out in the front making its inside content visible. The inside background of the envelope had an image of an empty office printed on it. The letter was a transparent sheet with images of office items printed on it, giving the impression of a fully furnished office when fitted into the envelope.

Results

Thanks to this innovative mailer, the company started receiving incessant phone calls and mails enquiring about its services. The Company also saw a substantial increase of hits on its website. The end result was a 40% increase in its business.