PINS BOX

TitlePINS BOX
BrandTHE NORTH FACE/PRIMER GROUP
Product / ServiceOUTDOOR GEAR
CategoryA01. Mailings
EntrantACE SAATCHI & SAATCHI Makati City, THE PHILIPPINES
Entrant Company:ACE SAATCHI & SAATCHI Makati City, THE PHILIPPINES
DM/Advertising Agency:ACE SAATCHI & SAATCHI Makati City, THE PHILIPPINES

Credits

Credits

Name Company Position
Andrew Petch Ace Saatchi & Saatchi Creative Director
Tony Sarmiento Ace Saatchi & Saatchi Creative Director
Raoul Floresca Ace Saatchi & Saatchi Creative Director
Abe Medenilla Ace Saatchi & Saatchi Creative Director
Maui Reyes Ace Saatchi & Saatchi Copywriter
Glenn Lalogan Ace Saatchi & Saatchi Copywriter
Dennis Obien Ace Saatchi & Saatchi Producer

The Brief

We wanted to make Filipino mountaineers and adventurers explore their own country using The North Face products.

Creative Execution

The North Face’s handle is “Never Stop Exploring.” The map we enclosed in the box marked the best mountaineering, kayaking, and hiking spots in the country. Adventurers and mountain climbers were able to mark the places they’ve been to or want to visit, and see that there are still so many places they have yet to explore. What better product to help them do so than The North Face, which pushes its costumers to “Never Stop Exploring”?

Describe the creative solution to the brief/objective.

Clear plastic boxes were filled with red mapping pins to make the entire package look like The North Face logo. A long with the pins, a Philippine map was inserted. The boxes were sent to various adventure and outdoor organizations in the country. To encourage immediate purchase, the pack included a one-time 20% discount voucher on any The North Face item at official The North Face outlets.

Results

The North Face’s handle is “Never Stop Exploring”. The map we enclosed in the box marked the best mountaineering, kayaking, and hiking spots in the country. Adventurers and mountain climbers were able to mark the places they’ve been to or want to visit, and see that there are still so many places they have yet to explore. What better product to help them do so than The North Face, which pushes its costumers to “Never Stop Exploring”?