Title | PINS BOX |
Brand | THE NORTH FACE/PRIMER GROUP |
Product / Service | OUTDOOR GEAR |
Category | A01. Mailings |
Entrant | ACE SAATCHI & SAATCHI Makati City, THE PHILIPPINES |
Entrant Company: | ACE SAATCHI & SAATCHI Makati City, THE PHILIPPINES |
DM/Advertising Agency: | ACE SAATCHI & SAATCHI Makati City, THE PHILIPPINES |
Credits |
Name | Company | Position |
---|---|---|
Andrew Petch | Ace Saatchi & Saatchi | Creative Director |
Tony Sarmiento | Ace Saatchi & Saatchi | Creative Director |
Raoul Floresca | Ace Saatchi & Saatchi | Creative Director |
Abe Medenilla | Ace Saatchi & Saatchi | Creative Director |
Maui Reyes | Ace Saatchi & Saatchi | Copywriter |
Glenn Lalogan | Ace Saatchi & Saatchi | Copywriter |
Dennis Obien | Ace Saatchi & Saatchi | Producer |
We wanted to make Filipino mountaineers and adventurers explore their own country using The North Face products.
The North Face’s handle is “Never Stop Exploring.” The map we enclosed in the box marked the best mountaineering, kayaking, and hiking spots in the country. Adventurers and mountain climbers were able to mark the places they’ve been to or want to visit, and see that there are still so many places they have yet to explore. What better product to help them do so than The North Face, which pushes its costumers to “Never Stop Exploring”?
Clear plastic boxes were filled with red mapping pins to make the entire package look like The North Face logo. A long with the pins, a Philippine map was inserted. The boxes were sent to various adventure and outdoor organizations in the country. To encourage immediate purchase, the pack included a one-time 20% discount voucher on any The North Face item at official The North Face outlets.
The North Face’s handle is “Never Stop Exploring”. The map we enclosed in the box marked the best mountaineering, kayaking, and hiking spots in the country. Adventurers and mountain climbers were able to mark the places they’ve been to or want to visit, and see that there are still so many places they have yet to explore. What better product to help them do so than The North Face, which pushes its costumers to “Never Stop Exploring”?