The Brief

Our target audience is drawn from new customers as our premium water-bottles are free give-aways to groceries’ shoppers outside supermarkets to advertise on the benefit of Scott’s emulsion being able to promote kids’ growth.

Creative Execution

As this type of water bottles are commonly used by our young targets at school, blending its foldable nature with our message arouse kids’ interest as well as illustrate Scott’s benefit of “grow faster” in a humorous manner.

Describe the creative solution to the brief/objective.

To illustrate the benefit of helping children grow faster, we printed a full-size kid on a concertina-type water bottle to hand out to parents.When it is pulled out, the printed kid elongates and seems to grow tall immediately.

Results

2000 bottles were given away within 2 weeks outside supermarkets. They were seen hanging around the schoolbags of kids all around town.