Title | BIG STOMACH |
Brand | GLAXOSMITHKLINE LTD. |
Product / Service | ENO TOTE BAG |
Category | A02. Premiums & Giveaways |
Entrant | GREY HONG KONG, HONG KONG |
Entrant Company: | GREY HONG KONG, HONG KONG |
DM/Advertising Agency: | GREY HONG KONG, HONG KONG |
Credits |
Name | Company | Position |
---|---|---|
Keith Ho | Grey Hong Kong | Executive Creative Director |
Andrea Khou | Grey Hong Kong | Creative Director |
Helen Sze | Grey Hong Kong | Creative Director |
Barbara Jiang | Grey Hong Kong | Copywriter |
Raymond Wong | Grey Hong Kong | Senior Art Director |
Kato Tsang | Grey Hong Kong | Assistant Art Director |
Ken Yau | Grey Hong Kong | Production Manager |
Our target audience is drawn from new customers as our shopping bags are free give-aways to grocery shoppers outside supermarkets, who find these bags particularly practical and convenient.
Environmentally-friendly bags are part of every shopper’s life today. They are especially great for grocery shopping.
Tote bags with transparent stomach-shaped middle are created. So when food items are put in, people can see clearly and thus deliver the idea that with Eno, you can swallow a lot and “never too full”.
5000 bags were distributed outside supermarkets within 2 days. It created a hot topic in town and were seen used for carrying food to make the message carried across.