BIG STOMACH

TitleBIG STOMACH
BrandGLAXOSMITHKLINE LTD.
Product / ServiceENO TOTE BAG
CategoryA02. Premiums & Giveaways
EntrantGREY HONG KONG, HONG KONG
Entrant Company:GREY HONG KONG, HONG KONG
DM/Advertising Agency:GREY HONG KONG, HONG KONG

Credits

Credits

Name Company Position
Keith Ho Grey Hong Kong Executive Creative Director
Andrea Khou Grey Hong Kong Creative Director
Helen Sze Grey Hong Kong Creative Director
Barbara Jiang Grey Hong Kong Copywriter
Raymond Wong Grey Hong Kong Senior Art Director
Kato Tsang Grey Hong Kong Assistant Art Director
Ken Yau Grey Hong Kong Production Manager

The Brief

Our target audience is drawn from new customers as our shopping bags are free give-aways to grocery shoppers outside supermarkets, who find these bags particularly practical and convenient.

Creative Execution

Environmentally-friendly bags are part of every shopper’s life today. They are especially great for grocery shopping.

Describe the creative solution to the brief/objective.

Tote bags with transparent stomach-shaped middle are created. So when food items are put in, people can see clearly and thus deliver the idea that with Eno, you can swallow a lot and “never too full”.

Results

5000 bags were distributed outside supermarkets within 2 days. It created a hot topic in town and were seen used for carrying food to make the message carried across.