Title | PULL-BACK CAR |
Brand | EXPRESS PAC |
Product / Service | COURIER COMPANY |
Category | A01. Mailings |
Entrant | OGILVY ACTION Colombo, SRI LANKA |
Entrant Company: | OGILVY ACTION Colombo, SRI LANKA |
DM/Advertising Agency: | OGILVY ACTION Colombo, SRI LANKA |
Credits |
Name | Company | Position |
---|---|---|
Kunal Roy | Ogilvy Action | Executive Creative Director |
Prageeth Wimalarthna | Ogilvy Action | Art Director |
Kunal Roy | Ogilvy Action | Copywriter |
Tharindu Sampath Siriwardena | Ogilvy Action | Graphic Designer |
Express Pak, a relatively new and small courier company, wanted to reach out to corporates with the promise of ‘speedy delivery’. Our objective was to get Admin Managers to include Express Pak in their list of ‘Suppliers’.
Courier vans are a common sight in the city. They also serve as a channel for visibility. Hence our target audience is familiar with associating these vans with speed of delivery. Quite common to the category, where DHL & FedEx widely use their vehicles to analogize their faster offering even on TV.
A ‘Pull-Back Car’ which literally demonstrates the call for action / promise – Bring us closer. We deliver faster.
In just one month of the DM being sent out, Express Pac has already built a database of over 120 companies through direct contact.