PULL-BACK CAR

TitlePULL-BACK CAR
BrandEXPRESS PAC
Product / ServiceCOURIER COMPANY
CategoryA01. Mailings
EntrantOGILVY ACTION Colombo, SRI LANKA
Entrant Company:OGILVY ACTION Colombo, SRI LANKA
DM/Advertising Agency:OGILVY ACTION Colombo, SRI LANKA

Credits

Credits

Name Company Position
Kunal Roy Ogilvy Action Executive Creative Director
Prageeth Wimalarthna Ogilvy Action Art Director
Kunal Roy Ogilvy Action Copywriter
Tharindu Sampath Siriwardena Ogilvy Action Graphic Designer

The Brief

Express Pak, a relatively new and small courier company, wanted to reach out to corporates with the promise of ‘speedy delivery’. Our objective was to get Admin Managers to include Express Pak in their list of ‘Suppliers’.

Creative Execution

Courier vans are a common sight in the city. They also serve as a channel for visibility. Hence our target audience is familiar with associating these vans with speed of delivery. Quite common to the category, where DHL & FedEx widely use their vehicles to analogize their faster offering even on TV.

Describe the creative solution to the brief/objective.

A ‘Pull-Back Car’ which literally demonstrates the call for action / promise – Bring us closer. We deliver faster.

Results

In just one month of the DM being sent out, Express Pac has already built a database of over 120 companies through direct contact.