Title | CANDLE |
Brand | NATURAL RESOURCES DEFENSE COUNCIL |
Product / Service | FIGHTING AGAINST GLOBAL WARMING |
Category | A05. Alternative Media |
Entrant | DDB GUOAN Beijing, CHINA |
Entrant Company: | DDB GUOAN Beijing, CHINA |
DM/Advertising Agency: | DDB GUOAN Beijing, CHINA |
Credits |
Name | Company | Position |
---|---|---|
David Lin | Ddb Guoan (beijing) Advertising Co./Ltd | Executive Creative Director |
Dont Wong | Ddb Guoan (beijing) Advertising Co./Ltd | Creative Director |
Gongxing Wang | Ddb Guoan (beijing) Advertising Co./Ltd | Senior Art Director |
William W. Wang | Ddb Guoan (beijing) Advertising Co./Ltd | Business Development Director |
Barbara Yu | Ddb Guoan (beijing) Advertising Co./Ltd | Pa To Gm/Ecd |
Fan Mo | Ddb Guoan (beijing) Advertising Co./Ltd | Copywriter |
Youkun Li | Ddb Guoan (beijing) Advertising Co./Ltd | Designer |
As the severity of global warming grows, the polar icecaps are melting and glaciers are disappearing. Animals that live in the North and South Poles are the first to bear the brunt, as they live in despair.
The Creative execution reminds us that global warming is an imminent threat and we must act now to fight against global warming.
We released the “Polar animal candles series” in the bars and clubs of Beijing. As the candle burns, it melts the bodies of polar animals.
The campaign attracted strong attention of the public and was a much talked about topic. By promoting the image of NRDC in Beijing, more and more people are registering on the NRDC website to become an activist in protecting our environment.