Title | NOTEBOOK |
Brand | TENCENT |
Product / Service | ONLINE PORTAL |
Category | A03. Company Literature |
Entrant | TBWA\ Beijing, CHINA |
Entrant Company: | TBWA\ Beijing, CHINA |
DM/Advertising Agency: | TBWA\ Beijing, CHINA |
Credits |
Name | Company | Position |
---|---|---|
Chien Hwang | Tbwa\Beijing | Executive Creative Director |
David To | Tbwa\Beijing | Creative Director |
Mason Song | Tbwa\Beijing | Copywriter |
Alen Wang | Tbwa\Beijing | Art Director |
Carol Deng | Tbwa\Beijing | Account Manager |
To create a brochure that details the functions and ability of the company to both current and new customers.
We were able to communicate that this was an online portal right away, and give the reader an oline experience on paper.
Since the company only existed online, we wanted to recreate the online experience on paper-literally.
The response was overshelming from management (CEO) as well as board of directors. They have garnered praise from client, and have since doubled their order to over 2000.