NOTEBOOK

TitleNOTEBOOK
BrandTENCENT
Product / ServiceONLINE PORTAL
CategoryA03. Company Literature
EntrantTBWA\ Beijing, CHINA
Entrant Company:TBWA\ Beijing, CHINA
DM/Advertising Agency:TBWA\ Beijing, CHINA

Credits

Credits

Name Company Position
Chien Hwang Tbwa\Beijing Executive Creative Director
David To Tbwa\Beijing Creative Director
Mason Song Tbwa\Beijing Copywriter
Alen Wang Tbwa\Beijing Art Director
Carol Deng Tbwa\Beijing Account Manager

The Brief

To create a brochure that details the functions and ability of the company to both current and new customers.

Creative Execution

We were able to communicate that this was an online portal right away, and give the reader an oline experience on paper.

Describe the creative solution to the brief/objective.

Since the company only existed online, we wanted to recreate the online experience on paper-literally.

Results

The response was overshelming from management (CEO) as well as board of directors. They have garnered praise from client, and have since doubled their order to over 2000.