The Brief

People are exposed to issues on global warming but they are still lack of awakening of its seriousness in our actual lives. Furthermore, many of them lack perception that they're mainly responsible for soling global warming problem. We need to inform how serious it is and help them to find a way out in their daily life spaces.

Creative Execution

While the microwave is working and getting heated, these special materials enabled the globe-figured round-plate to change colors from blue to red. Through this campaign, people also could find the red message "Warning! Global Warming" on the inside of the wall and get indirect experiences of global warming issues.

Describe the creative solution to the brief/objective.

As a new media, we used microwave installed at the cafeteria in the universities, companies and kitchen rooms in the youth hostels. By using special materials(called thermo chromic pigment), we wrapped ads in shape of globe around the round-plate inside the microwave.

Results

'Global Warming Microwave' had spread out through word-of-mouth and hot much attention from university students. It had definitely awakened them to the seriousness of using disposable products.