Title | X-RAY PHOTO |
Brand | TAIWAN SMOKER’S HELPLINE |
Product / Service | SMOKER’S HELPLINE |
Category | A01. Mailings |
Entrant | BATES TAIWAN Taipei, CHINESE TAIPEI |
Entrant Company: | BATES TAIWAN Taipei, CHINESE TAIPEI |
DM/Advertising Agency: | BATES TAIWAN Taipei, CHINESE TAIPEI |
Credits |
Name | Company | Position |
---|---|---|
Richard Yu | Bates Taiwan | Executive Creative Director |
Ronny Hsu | Bates Taiwan | Creative Director |
Lion Tsai | Bates Taiwan | Creative Director |
Renee Chen | Bates Taiwan | Copy Writer |
Nelson Liu | Bates Taiwan | Senior Art Director |
Headline: The damage that cigarettes cause goes far deeper than you’d imagine. Body: Smoking leads to osteoporosis which makes your bones brittle and weak. This disease is crippling and in severe cases it can kill you. Quit now to feel healthier. Deep down inside. Taiwan Smokers’ Helpline : 0800 63 63 63.
Mission of the ad is to deliver “When smokers need a cigarette to relax, they did not know that smoking is not likely to help them relax but causes osteoporosis.”. Therefore, we use smoke float to compose loose bones, in the way of X-ray photos of spinal, carpal, and pelvis bones which are most prone to osteoporosis. We made these X-ray photos and mail to those who are real smokers in the city. Their names are printed on the photos to convince them that smoking is harmful to their bones, and help them to make up their mind to quit.
Mission of the ad is to deliver “When smokers need a cigarette to relax, they did not know that smoking is not likely to help them relax but causes osteoporosis.”. Therefore, we use smoke float to compose loose bones, in the way of X-ray photos of spinal, carpal, and pelvis bones which are most prone to osteoporosis. We made these X-ray photos and mail to those who are real smokers in the city. Their names are printed on the photos to convince them that smoking is harmful to their bones, and help them to make up their mind to quit.
Mission of the ad is to deliver “When smokers need a cigarette to relax, they did not know that smoking is not likely to help them relax but causes osteoporosis.”. Therefore, we use smoke float to compose loose bones, in the way of X-ray photos of spinal, carpal, and pelvis bones which are most prone to osteoporosis. We made these X-ray photos and mail to those who are real smokers in the city. Their names are printed on the photos to convince them that smoking is harmful to their bones, and help them to make up their mind to quit.