MEMO PAD

Short List
TitleMEMO PAD
BrandPANTOGAR
Product / ServiceHAIR REVITALISER
CategoryA02. Premiums & Giveaways
EntrantJWT HK Hong Kong, HONG KONG
Entrant Company:JWT HK Hong Kong, HONG KONG
DM/Advertising Agency:JWT HK Hong Kong, HONG KONG

Credits

Credits

Name Company Position
Steven Lee JWT Hong Kong Executive Creative Director/Copywriter
Kwong Chi Kit JWT Hong Kong Creative Director/Art Director
Barbara Fu JWT Hong Kong Creative Director/Copywriter
Arthur Tse JWT Hong Kong Art Director
Daat Lai JWT Hong Kong Copywriter
Jesse Wong JWT Hong Kong Senior Copywriter

The Brief

To remind people not to neglect the problem of gradual hair loss and help revitalize their hair growth by using Pantogar.

Creative Execution

Losing hair gradually is a problem people tend to neglect. As our target audience is office workers, we’ve chosen to use the memo pad as the communication medium. Every day, right on their desks, they get a reminder of the problem of gradual hair loss and that Pantogar revitalizer is the best solution for stimulating hair growth.

Describe the creative solution to the brief/objective.

A specially designed memo pad is made to engage people with the problem of hair loss. As users tear off memo sheets every day, the illustrated person’s “hair” becomes thinner and thinner, alerting them of possible hair loss. We then remind them to face the problem before it is too late and that Pantogar revitalizer is the best solution.

Results

Awareness level rose and IP visits to the Pantogar website increased by 60%.