Title | COKE FRIDGE |
Brand | COCA-COLA PACIFIC |
Product / Service | COCA-COLA |
Category | A02. Premiums & Giveaways |
Entrant | EURO RSCG SINGAPORE, SINGAPORE |
Entrant Company: | EURO RSCG SINGAPORE, SINGAPORE |
DM/Advertising Agency: | EURO RSCG SINGAPORE, SINGAPORE |
Credits |
Name | Company | Position |
---|---|---|
Victor Ng | Euro Rscg Singapore | Executive Creative Director |
Alfred Wee | Euro Rscg Singapore | Associate Creative Director |
Stephen Kyriakou | Euro Rscg Singapore | Copywriter |
Wong Wai Ling | Euro Rscg Singapore | Copywriter |
Seah Ting Ting | Euro Rscg Singapore | Art Director |
Lim Chee Wei | Euro Rscg Singapore | Art Director |
Jimmy Kim | Euro Rscg Singapore | Designer |
Shooting Gallery | Photographer | |
Wishing Well | Illustrator | |
Elaine Lee | Euro Rscg Singapore | Producer |
Samantha Van Iddekinge | Euro Rscg Singapore | Account Supervisor |
Daphne Pang | Euro Rscg Singapore | Account Manager |
Leonardo O'grady | Euro Rscg Singapore | Advertiser's Supervisor |
Shutter Bug | Photographer | |
Dionne Yau | Euro Rscg Singapore | Traffic Manager |
Yvette Lim | Euro Rscg Singapore | Planner |
Coca-Cola Pacific was looking for an interesting way to market a set of point-of-sale materials and the corresponding application guide that were developed in Singapore, to its counterparts in Asia.
There's no better place to keep refreshing Coke work than in a fridge.
Marketing managers in the Asian Coke offices each received a box fashioned after a mini fridge – complete with fridge magnets - that opens up to the refreshing Coke work.
The client saw an unprecedented adoption rate of above 90% of the materials among the Coke community across the region.