COKE FRIDGE

TitleCOKE FRIDGE
BrandCOCA-COLA PACIFIC
Product / ServiceCOCA-COLA
CategoryA02. Premiums & Giveaways
EntrantEURO RSCG SINGAPORE, SINGAPORE
Entrant Company:EURO RSCG SINGAPORE, SINGAPORE
DM/Advertising Agency:EURO RSCG SINGAPORE, SINGAPORE

Credits

Credits

Name Company Position
Victor Ng Euro Rscg Singapore Executive Creative Director
Alfred Wee Euro Rscg Singapore Associate Creative Director
Stephen Kyriakou Euro Rscg Singapore Copywriter
Wong Wai Ling Euro Rscg Singapore Copywriter
Seah Ting Ting Euro Rscg Singapore Art Director
Lim Chee Wei Euro Rscg Singapore Art Director
Jimmy Kim Euro Rscg Singapore Designer
Shooting Gallery Photographer
Wishing Well Illustrator
Elaine Lee Euro Rscg Singapore Producer
Samantha Van Iddekinge Euro Rscg Singapore Account Supervisor
Daphne Pang Euro Rscg Singapore Account Manager
Leonardo O'grady Euro Rscg Singapore Advertiser's Supervisor
Shutter Bug Photographer
Dionne Yau Euro Rscg Singapore Traffic Manager
Yvette Lim Euro Rscg Singapore Planner

The Brief

Coca-Cola Pacific was looking for an interesting way to market a set of point-of-sale materials and the corresponding application guide that were developed in Singapore, to its counterparts in Asia.

Creative Execution

There's no better place to keep refreshing Coke work than in a fridge.

Describe the creative solution to the brief/objective.

Marketing managers in the Asian Coke offices each received a box fashioned after a mini fridge – complete with fridge magnets - that opens up to the refreshing Coke work.

Results

The client saw an unprecedented adoption rate of above 90% of the materials among the Coke community across the region.