| Title | SAVE THE WORDS |
| Brand | OXFORD FAJAR |
| Product / Service | OXFORD DICTIONARY |
| Category | A02. Consumer Products |
| Entrant | Y&R Singapore, SINGAPORE |
| Entrant Company: | Y&R Singapore, SINGAPORE |
| Advertising/Web Design Agency: | Y&R Singapore, SINGAPORE |
Credits | |
| Name | Company | Position |
|---|---|---|
| Rowan Chanen | Y&R Singapore | Executive Creative Director/Copywriter |
| Kirsten Ackland | Y&R Singapore | Art Director/Copywriter/Typographer |
| Rupert England | Y&R Singapore | Copywriter |
| Edward Ong | Y&R Singapore | Copywriter |
| Tom Ormes | Y&R Singapore | Copywriter |
| Siraj Mohammed Sirajuddeen | Y&R Singapore | Account Director |
| Stan Lim | The Upper Storey | Digital Art Director |
| Edwin Leong | The Upper Storey | Digital Copywriter |
| Aleksander Gvozden | The Upper Storey | Software Engineer |
| Kevin Lam | The Upper Storey | Project Manager |
| Chandra Barathi | The Upper Storey | Technical Director |
| Huang Shu | The Upper Storey | Designer |
Oxford Fajar, distributor of the Oxford Dictionary, wanted to reinforce the relevance of the dictionary in our digital age. We created a digital campaign to encourage people to save the words - words that have become 'lost' due to disuse.