Brief Explanation

Our target consumer is housewives who has email use habit and focus on good cleansing tools. With few budget, we decide to use contangious virus idea to spread on web, and make the housewives talk about this magic product. Using a hidden camera, video taping a real scenario of a woman in the house cleaning all corners with magic power to convey the message of how 3M mop can clean the areas you thought were impossible. via sampling survey on consumers who had received the email to understand the interaction to "360 degrees". 90% of consumers can remember the brand and the product's feature, meanwhile, 85% of them forwarded this interactive experience to their friends.