Title | SL STREET |
Brand | LENOVO |
Product / Service | LAPTOP |
Category | A04. Business Equipment & Services |
Entrant | OGILVY BEIJING, CHINA |
Entrant Company: | OGILVY BEIJING, CHINA |
Advertising/Web Design Agency: | OGILVY BEIJING, CHINA |
Credits |
Name | Company | Position |
---|---|---|
Doug Schiff | Ogilvy Beijing | Exectuive Creative Director |
Yang Yanyan | Ogilvy Beijing | Creative Director |
Li Wenjun/Ru Xiaoguo | Ogilvy Beijing | Copywriters |
Jay Cai/Jimmy Wang | Ogilvy Beijing | Art Directors |
Ryan Liu/Chen Zuochen/Li Zhengyan | Ogilvy Beijing | Production |
Zhang Haitao | Ogilvy Beijing | Project Manager |
Jennie Fan/Julie Wang/Cindy Chen/Li Li | Ogilvy Beijing | Accounts |
The small/medium sized business (SMB) owner knows that having the ability to think on one’s feet is vital to being successful. So the virtual “SL Street” led the viewer down the avenue to test their skills at spotting good business opportunities, as well as having the chance to get informed about the benefits of the ThinkPad SL. During the first week, the conversion was over 90%, with over 7,600 people becoming registered. During the 3-week launch, over 3,200,000 visited with 8% leaving messages about the games and how much they enjoyed them.