| Title | NO CAR DAY |
| Brand | WWF |
| Product / Service | WWF |
| Category | B05. Public Service, Charity & Fund Raising |
| Entrant | OGILVY BEIJING, CHINA |
| Entrant Company: | OGILVY BEIJING, CHINA |
| Advertising/Web Design Agency: | OGILVY BEIJING, CHINA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Doug Schiff | Ogilvy Beijing | Executive Creative Director |
| Teonghoe Teng | Ogilvy Beijing | Art Director |
| Doug Schiff/Zhang Bozhan | Ogilvy Beijing | Copywriters |
| Ryan Liu | Ogilvy Beijing | Multimedia Director |
| Luan Heming | Ogilvy Beijing | Project Manager |
| Xi Jinmei | Ogilvy Beijing | Account |
As Beijing has some of the worst air among major cities, a day where drivers were encouraged not to drive was introduced. Through a 'live' online banner, people were given an extremely immediate, compelling reason to keep their car off the road the next day, by viewing the pollution that existed In the CBD at that very moment. The campaign received 3 million RMB (US$400,000) of media coverage, which likely influenced the government’s decision to begin a once-a-week No Car Day for all private vehicles on the roads of Beijing.