| Title | EARTH HOUR COMPUTER |
| Brand | WWF |
| Product / Service | WWF |
| Category | B05. Public Service, Charity & Fund Raising |
| Entrant | OGILVY BEIJING, CHINA |
| Entrant Company: | OGILVY BEIJING, CHINA |
| Advertising/Web Design Agency: | OGILVY BEIJING, CHINA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Doug Schiff | Ogilvy Beijing | Executive Creative Director |
| Doug Schiff/Hu Yajun | Ogilvy Beijing | Copywriter |
| Geng Chao | Ogilvy Beijing | Art Director |
| Ryan Liu | Ogilvy Beijing | Multimedia Director |
| Luan Heming | Ogilvy Beijing | Project Manager |
| Toyoya Li | Ogilvy Beijing | Producer |
While many in China had heard about the WWF Earth hour event, a simple banner ad on the very day reminded. But for greater effect, when the switch was clicked, darkness went full-screen. After a beat, they were asked to turn off their computer for Earth Hour as well.