| Title | PAPARAZZI SHOT |
| Brand | OLYMPUS KOREA |
| Product / Service | SP 570UZ CAMERA |
| Category | B02. Consumer Products |
| Entrant | DIAMOND OGILVY Seoul, KOREA |
| Entrant Company: | DIAMOND OGILVY Seoul, KOREA |
| Advertising/Web Design Agency: | DIAMOND OGILVY Seoul, KOREA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Wain Choi | Diamond Ogilvy | VP & Chief Creative Officer |
| Yeonjoo Shin | Diamond Ogilvy | Art Director |
| Souyoung Yoo | Diamond Ogilvy | Copywriter |
| Seunghyun Byun | Designer |
One of the easiest public perceptions of zoom-in functions is associated with paparazzis always lurking behind to get the most intimate details of celebrities. Leveraging this visual evocation, the creative indicates there’s something engaging to be viewed at if targets interact with zoom-in functions. However, the outcome is not always in line with what they had in mind.