| Title | NEW EVIDENCE OF MOON LANDING CONSPIRACY |
| Brand | NIKE SPORTS KOREA |
| Product / Service | AIR CUSHION SHOES |
| Category | C02. Best Use of Viral |
| Entrant | DIAMOND OGILVY Seoul, KOREA |
| Entrant Company: | DIAMOND OGILVY Seoul, KOREA |
| Advertising/Web Design Agency: | DIAMOND OGILVY Seoul, KOREA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Wain Choi | Diamond Ogilvy | VP/Chief Creative Officer |
| Kyeongsoo Seon | Diamond Ogilvy | ECD |
| Hyangmi Jung | Diamond Ogilvy | Art Director |
| Kate Park | Diamond Ogilvy | Copywriter |
| Andy Kim | Diamond Ogilvy | Copywriter |
Recently, Korea has produced her first astronaut, and this has generated a lot of public interest in space travels. Our creative strategy was to leverage the current public attention and connect the product benefit of air cushions to the intriguing and relevant topic of conspiracy theories on moon landing by producing a short film and uploading it onto the popular YouTube site. Here’s another piece of evidence to back up the conspiracy theory no one has heard of yet. I’m sure you can’t miss it!