Title | NIKON CONNECT! |
Brand | NIKON CORPORATION |
Product / Service | NIKON'S BUSINESS, DOMAINS AND CSR ACTIVITIES |
Category | A01. Corporate Information |
Entrant | BIRDMAN Tokyo, JAPAN |
Entrant Company: | BIRDMAN Tokyo, JAPAN |
Advertising/Web Design Agency: | BIRDMAN Tokyo, JAPAN |
Credits |
Name | Company | Position |
---|---|---|
Roy Ryo Tsukiji | Birdman | Art Director/Planner |
Yeon Wook Choi | Birdman | Designer |
Yoichi Kanazawa | Birdman | Technical Director |
Kazumasa Tsukamoto | Birdman | Flash Author |
Komei Sato | Birdman | Flash Author |
Takashi Tsushima | Birdman | Flash Author |
Koichi Takahashi | Birdman | System Programmer |
Masaharu Miyasaka | Copywriter | |
Tadashi Ura | Gleamix | Illustrator |
Yuichiro Oku | Ohuj | Sound Designer |
THE BRIEF: These are the elements of the web-based branding campaign of Nikon, the Japanese optic device manufacturer. The aim of this site is to present the wide range of services and products that Nikon offers. SOLUTION: The essential message is that Nikon does not only provide cameras, but also products and technologies that website visitors have been in contact with many times without realising. Instead of an all-too-common one-way branding message, we deliver it as an enjoyable experience.Connecting to people by using light – the experience users have on the website - is,in fact, what Nikon's brand stands for.