Brief Explanation

The world’s longest and most perilous ocean sporting event was stopping over at Singapore. The closest it will ever come to Malaysian shores. So how do you excite the people who live in a country with almost no interest in sailing and who know almost next to nothing about it? Answer: Get these people to build a virtual yacht used in the same race, start a following by recruiting a crew, and with the aid of augmented reality technology, literally put their racing yacht in the palm of their hand! Enter the Volvo Ocean Race 2008 / 2009.