| Title | SINGTEL RACE |
| Brand | SINGAPORE TELECOMMUNICATIONS |
| Product / Service | 2009 FORMULA 1 SINGTEL SINGAPORE GRAND PRIX |
| Category | A01. Corporate Information |
| Entrant | CRAYON DIGITAL Singapore, SINGAPORE |
| Entrant Company: | CRAYON DIGITAL Singapore, SINGAPORE |
| Advertising/Web Design Agency: | CRAYON DIGITAL Singapore, SINGAPORE |
| 2nd Advertising/Web Design Agency: | BBDO SINGAPORE, SINGAPORE |
Credits | |
| Name | Company | Position |
|---|---|---|
| Jany Chau | Crayon Digital | Managing Director |
| Zern Liew | Crayon Digital | Operations & Strategy Director |
| Jack Chan | Crayon Digital | Project Manager |
| Victor Andy | Crayon Digital | Senior Art Director |
| Marlene Widjarnarko | Crayon Digital | Digital Designer |
| Rudy Lim | Crayon Digital | Lead Experience Architect |
| Andre Erwanto | Crayon Digital | Application Engineer |
| Ajay Sundraresh | Crayon Digital | Junior Developer |
| Fred Englund | AWOL | 3D Artist |
| Zener Teo | SingTel | Senior Manager |
| Eva Ching | SingTel | Marketing Executive |
| Low Wei Li | BBDO | Senior Account Executive |
| Mark Chua | Freeflow Productions | Director |
BRIEF In 2009, encourage all Singaporeans to share in the F1 experience. The excitement of F1 can only be understood through involvement. SOLUTION Invite the public to 'get ready for the magic'. The excitement of F1 was conveyed through news, games & a 'magic' Pit Stop contest, encouraging daily visits for prizes. Users are introduced to the SingTel Grid Girl's through blogs & Fashion Photography Game. RESULTS The site was launched 25.03.09 & received over 15M total page views in 4.5 months*. Over 19,000 subscribed members contributing to 156,360 total unique visitors since launch. *As at 02.08.09