Title | NIKE :: INTERACTIVE CUSTOM DUNK |
Brand | NIKE KOREA |
Product / Service | NIKE DUNK |
Category | C04. Digital Innovation |
Entrant | POSTVISUAL.COM Seoul, KOREA |
Entrant Company: | POSTVISUAL.COM Seoul, KOREA |
Advertising/Web Design Agency: | POSTVISUAL.COM Seoul, KOREA |
Credits |
Name | Company | Position |
---|---|---|
Euna/Seol | Postvisual Inc. | Chief Creative Director |
Jungwon/Lee | Postvisual Inc. | Ceo/Strategic Director |
Hyunbok/Jung | Postvisual Inc. | Assistant Creative Director |
Seolbaek/Son | Postvisual Inc. | Leading Action Scripter |
Taegbong/Kim | Postvisual Inc. | Leading Desginer |
Hyunjin/Lee | Postvisual Inc. | Designer |
Sangwook/Park | Postvisual Inc. | Leading Motion Designer |
Hyun/Park | Postvisual Inc. | Motion Designer |
Yenee/Park | Postvisual Inc. | Motion Designer |
Heowon/Choi | Postvisual Inc. | Motion Designer |
Byungrak/Song | Postvisual Inc. | Senior Programmer |
Taehwan/Kim | Postvisual Inc. | Action Scripter |
Sooyeon/Choi | Nike Korea | Digital Marketing Manager |
Hyonjin/Lee | Nike Korea | Digital Marketing |
Dunk debuted in 1985 and has been a strong icon of street culture/sports. The legacy was kept by mania, but most young koreans aren't familiar with heritage. To reigforce Dunk as a youth culture icon beyong Dunk lover, what's a cool/special way to deliver Dunk story to these digital natives? The solution is not a simple web, but a digital interactive!