NIKE :: INTERACTIVE CUSTOM DUNK

TitleNIKE :: INTERACTIVE CUSTOM DUNK
BrandNIKE KOREA
Product / ServiceNIKE DUNK
CategoryC04. Digital Innovation
EntrantPOSTVISUAL.COM Seoul, KOREA
Entrant Company:POSTVISUAL.COM Seoul, KOREA
Advertising/Web Design Agency:POSTVISUAL.COM Seoul, KOREA

Credits

Credits

Name Company Position
Euna/Seol Postvisual Inc. Chief Creative Director
Jungwon/Lee Postvisual Inc. Ceo/Strategic Director
Hyunbok/Jung Postvisual Inc. Assistant Creative Director
Seolbaek/Son Postvisual Inc. Leading Action Scripter
Taegbong/Kim Postvisual Inc. Leading Desginer
Hyunjin/Lee Postvisual Inc. Designer
Sangwook/Park Postvisual Inc. Leading Motion Designer
Hyun/Park Postvisual Inc. Motion Designer
Yenee/Park Postvisual Inc. Motion Designer
Heowon/Choi Postvisual Inc. Motion Designer
Byungrak/Song Postvisual Inc. Senior Programmer
Taehwan/Kim Postvisual Inc. Action Scripter
Sooyeon/Choi Nike Korea Digital Marketing Manager
Hyonjin/Lee Nike Korea Digital Marketing

Brief Explanation

Dunk debuted in 1985 and has been a strong icon of street culture/sports. The legacy was kept by mania, but most young koreans aren't familiar with heritage. To reigforce Dunk as a youth culture icon beyong Dunk lover, what's a cool/special way to deliver Dunk story to these digital natives? The solution is not a simple web, but a digital interactive!