| Title | C THINGS DIFFERENTLY |
| Brand | VOLVO CAR MALAYSIA |
| Product / Service | VOLVO C30 |
| Category | C04. Digital Innovation |
| Entrant | IMMERSE COMMUNICATIONS Petaling Jaya, MALAYSIA |
| Entrant Company: | IMMERSE COMMUNICATIONS Petaling Jaya, MALAYSIA |
| Advertising/Web Design Agency: | IMMERSE COMMUNICATIONS Petaling Jaya, MALAYSIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Jeffrey Tang | Immerse Communications | Business Development Director |
| Kerry Khoo | Immerse Communications | Design Director |
| Sonny Soh | Immerse Communications | Technical Director |
| Allen Liew | Immerse Communications | Art Director |
| Chris Tan | Immerse Communications | Senior Developer |
| Tan Kok Huat | Immerse Communications | Art Director |
| Yap Fui Lon | Immerse Communications | Designer |
| Apple Tan | Immerse Communications | Designer |
| Kwan Yee Lung | Immerse Communications | Designer |
| Joey Khor | Immerse Communications | Account Executive |
How do you make people C THINGS DIFFERENTLY? Simple... 1. Show them “something” different Cue Volvo's latest coupe, the C30. A head-turner of a car that comes packed with innovative features along with its own set of appliqué film “skins” that would make a chameleon jealous. 2. Show that “something” different...differently First of all, throw a party! Then, get the guests interacting and all “touchy feely” with a digital installation that will literally “project” their inner characters revealing just how different we all really are. Because being different is what the new Volvo C30 is all about.